
This video about Prosumer is excellent. Olivier Ezratty (a BA in U.[lik]
) has been using the word since last year … and I agree with M.Arrington it’s great term.
This video is using the EPIC format of travel trough time to show the changes of the media world. (see all my post about an epic vision -Mainly in French-)
There are some very great ideas in it, like :
- Amazon! buying yahoo (even better than Google buying Amazon) Content will rule, software is something else (Google buy Microsoft)
- "Advertisement is choosen by the content creators, by the authors themselves and becomes infromation, comparison and experience" I agree so deeply !
- Prometeus and plaze are even closer than we think probably in 5 years.
- And the last thing that I love .. Voice = P.K.dick Avartar ;-)
BRILLIANT ! An EPIC Vision as i like them. Enjoy the video just below :

Thenextweb had an award ceremony. We’v all voted for companies … but none of them was there to receive the price… so users took them !
I was the only one really beta testing joost so … I am an happy user ;-) (it will be a pleasure to give them back -but first I need to fix it-)
The price made our evening (we all took pictures with it, even the waiter).
—> Then it followed us on the saturday (& only me on the sunday) for an amelie poulain road trip.
From what I can tell he had a lot of fun. All pictures are geotagged in Flickr so you can make the trip too.
It was a pleasure to spend the conference, the evening and for some the week end with Richard / Charles / Colette / Mihai / Oliver / Stephane and the cameraman Alexander.
And guys … i’ll book the table for "la semaine du gout" (book the week 15-21/10) only if you post … alexander is already qualified !
More about the event tomorrow.
Joshua Porter wrote a great post on circles of relationship a few days ago. It has generated many great responses and a new post that summarize all these contributions. Since it’s a subject we have been working on with my partner, i would like to share a very concrete approach of it : U.[lik]
First let’s have a look at the circles evolution from Ben Schneiderman (via Joshua) to People like us from Alex Mather: 
The Schneiderman representation is clearly a pure social approach.
Alex Mather one is a pure Social Network approach mainly focus on the 18-30 years old group. According to him there are two main points that organize the circles:
- Self, Friends, and “Those Like Us” are in a protected area.
- Friends and even “Those Like Us” are more important than Family!!!
–> I agree at 100% !
The next step is from Sarah Cooper (Visual designer at yahoo) who introduces the idea of Collaborative Micro-Filtering. She has designed a quick demo of what it should look like. She also tries to build the specs for such a service.
The whole idea is to be able to get the right recommendation by using the right people for each different subject.
Her mom & danna for clothing & Joel, jim and rashid for movies. –> Again I agree @ 100%.
That’s exactly these kinds of ideas that we have been working on over the last 2 years.
Implicite recommendation have a lot of advantages … mainly it’s effortless !
But it alsa have many problems. The list is quite long but it could be sum up with "making mistakes".
That’s something user would not accept especially if it’s a mistake that a five year old boy wouldn’t have made. It’s a bit like, in the old days, altavista not finding its own website when asked.
This is just an example from Duke about amazon.com. I told you a few days ago that he is making a huge digging on the recommendation. Take a look at the comment on flickr from where the photo is originated.
This guy is mad … but he has great slides and examples. "Carve nature at its joints. [...] butchering an animal is a brilliant metaphore [...] Good butcher knows where the natural places to divide the world up are."
And Greg linden sums up it right :
By learning from people’s past behavior, Google can disambiguate their
intent. Different people will see different information based on their
needs and preferences. Like the good friend that sends you links that
might interest you, Google will adapt to you and help you find what you
need.Even for advertising, personalization can be helpful,
targeted efforts to help you find products and services you might
actually like rather than spamming mass audiences with annoying and
irrelevant crap. As Eric said back in Oct 2005, "Advertising should be interesting, relevant and useful to users."
See also my Nov 2005 post, "Is personalized advertising evil?".
I had a great meeting this morning .. and it seems that it was a mutual feeling.
On my way to Phil’s Apero Wireless #2 where i was exploring paths to put our netvibes widget on mobile, I stopped in front of an ad campaign ….. I stopped and took a few seconds to think again about the great meeting I had this morning … I stopped because Fred talked to me about a tag (another assonance with the folksonomy world with a french touch in it) he used to see near to his home in london.
Fred Graffiti is from Banksy, my pictures are from here.
–> Il y a des jours (et des posts) qui filent la banane !

I love the new Cisco advertising campaign : The human Network….
–> so , we are very proud to be a member of the Human Network !
Enjoy the clip and visit our story in the french version of Cisco website.
An explosive Panel will be waiting for us !
I hope i will get a chance to present U.[lik]
, we are in the arena …
deliberation should be over at the end of the week.












